Meet the Maker: Triple “A” Gourmet Treats

As a major metropolis, Chicago has always had a strong immigrant population. For generations, they have helped build this beautiful city and give it the character that makes the ChiTown so special. That innovative spirit continues to this day.

The food in Chicago is where you can see this innovative spirit really shine. One of our favorites is the Chin Chin from Triple “A” Gourmet Treats. We recently had the chance to chat with the founder Abi about her company and the West African snack that you won’t be able to put down.

What made you decide to start Triple “A” Gourmet Treats?

The journey of our budding snack started when my kids asked the simplest question after multiple failed commitments to a homemade cookie request. I remembered the tiny voice of my 5-year-old son whispering “Mommy, why don’t you ever make cookies you promised” Without thinking twice, I replied, baby: I don’t know how to make cookies but I do know how to make CHIN CHIN. That day, my husband and the kids gathered around the kitchen counter and followed my mother’s recipe. The day brought so much childhood memory, laughter, and joy to my family. I searched the market space for CHIN CHIN and I was disappointed by the limited brands available. I knew I had to do something about it, so I did a little research, shared some samples of my recipe and the rest was history.  

Where did your love of Chin Chin come from?

In Nigeria, Chin Chin is a weekend must-have amongst families. Our family would gather on Saturday mornings and my mom would make the most delicious batch. You have got to love the smell of fresh Chin Chin in the morning. Chin Chin helps me relive so many great memories.

How is it traditionally enjoyed in West Africa?

Sharing Chin Chin is one of the ways to welcome new people into our life. It signifies celebration, sharing, unity. No party is complete without the inclusion of Chin Chin. Nigeria parties are known to start late, therefore a snack is usually set on the table for guests to indulge in while waiting for the party to start. 

What has people’s response been to trying it? (We loved it instantly. We were worried the original flavor would be bland, but the subtle nutmeg flavor was perfect. It was a great end of day treat with a cup of tea or even a glass of wine)

The unique characteristic of Chin Chin is that it is a snack that connects with everyone. It tastes familiar and most importantly, surprisingly yummy. The original flavor is the classic recipe I grew up eating and it pairs perfectly with a cup of tea or coffee. Cinnamon is a crowd favorite, perfect for a midday snack/ or when hunger strikes. 

What do you hope to accomplish with Triple A in the future? 

My main goal is to share Chin Chin with the world by having people experience Africa through their taste buds. My vision is to see our product at dinner tables, catered celebrations and gift baskets worldwide.

What is your favorite flavor and favorite way to enjoy Chin Chin?

The Spicy would have to be my favorite, I call it the conversation starter as it gives a surprising burst of chilli spicy you swallow. It was created out of a need for something spicy to enjoy with my glass of wine. 

As a local, we have to know what is your favorite food spot in Chicago?

One of my favorite restaurants would have to be Ja Grill, in Hyde Park – They serve authentic Jamaican Cuisine.